Live at Earls Court - 7-10 September 2008

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90% of PLASA07 visitors have purchasing influence

- Proof that: PLASA08 is an unrivalled opportunity to create genuine business advantage over your competitors

91% of PLASA07 exhibitors met their objectives

- Proof that: PLASA08 delivers a genuine forum for doing real business

30% of our visitors came from overseas to attend PLASA07

- Which means that: over 3500 buyers from outside the UK will head to London in September specifically for PLASA08

99% of company Chairmen who visited PLASA07 would recommend the show to a colleague

- Proof that: PLASA08 gives you access to a loyal and receptive audience of decision makers

83% of PLASA exhibitors rebook a space at the PLASA Show the following year

- Proof that: The PLASA Show meets the expectations of its exhibitors

44% of PLASA07 visitors had chance meetings with industry colleagues

- Which means that: there were over 5207 unexpected handshakes at The PLASA Show last year

76% of PLASA07 visitors found new suppliers or new products that they wouldn't have otherwise considered had they not attended the Show

- Proof that: PLASA08's audience is ready to do business with you.

8500 PLASA07 visitors went home as somebody's new customer

- Proof that: PLASA08 gives you the opportunity to create genuine business advantage over your competitors

PLASA07 visitors spent an average of one fifth of their annual purchasing budget at PLASA

- Proof that: if you want your products to be on their order books, you should be at PLASA08

41% of PLASA07 visitors were first time visitors

- Proof that: PLASA08 continues to attract NEW customers who are ready to meet you

Why Exhibit?

PLASA08 is the no.1 new products show in the entertainment and installation technology industry.

THE leading international event of its kind, PLASA attracts senior buyers and specifiers from the entertainment, live event, corporate, architectural and installation technology markets.

Now in its 31st year, PLASA08 offers you an established business environment that forms a fundamental part of the industry's purchasing year. Over 90% of PLASA visitors have purchasing authority and come to the Show to spend an average of between 20% and 60% of their annual budgets.

PLASA08 is organised by the leading trade body for the industry, The Professional Lighting and Sound Association. This means that the show is uniquely responsive to the market it serves and makes PLASA08 the busiest and most influential trade show ever to serve the entertainment technology industry. Book your space now to avoid disappointment.

Reasons to exhibit...

PLASA's uniquely loyal audience will help you to accomplish immediate sales, long term brand building and build a high quality database. There's no better place to research the current market, entertain loyal customers and gather profitable new leads. Launching your products at PLASA gives your company maximum global media coverage.

Above all PLASA08 is the place to pick up fantastic new business and bring new and innovative products and technologies to market. Taking a stand at PLASA08 will inspire discussion, drive innovation and stimulate the exchange of ideas that are central to the PLASA ideology and at the heart of the industry it serves.

If you are interested in hearing more, please contact diana.bandy@plasashow.com or telephone: +44 (0)20 7370 8663.

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