PLASA08

Branding Opportunities

An on-site and pre-show marketing strategy is vital if you want to stand out amongst your competition. This is your chance to accurately target your key market in their most receptive environment.

Our tried and tested packages are THE most cost effective way to ensure potential customers make a bee-line for your stand, rather than for your competitors.

It needn't be as expensive as you might think; our 2008 packages start at just £250. We can also create bespoke packages to suit your needs. If you would like us to design a package for you then call us +44 (0)207 370 8666.

Gaining the competitive edge will never be this easy. There are a limited number of packages available and you must be an exhibitor to take advantage of these offers. Packages include a combination of the following opportunities:

Pre-Show opportunities:

1. Web advertising:
   
   In the run up to the show last year www.plasashow.com registered over 1.5 million page requests and was visited by over 41,000 unique users. The site is used extensively by the global industry long before and after the Show. There are limited opportunities to take advertising space on the show website this year call us on +44 (0)207 370 8666.
   
   
2. Email sponsorship:
   
   Sponsor a PLASA08 essential information email. This is the FIRST TIME we are offering the opportunity to sponsor a PLASA08 email blast. Our database is uniquely current and holds 30,000 industry decision makers. Place your logo and stand number in the centre of our correspondence and get people talking about your products before the Show opens.
   
   Essential show information is sent to all PLASA08 ticket holders who have committed to attending the Show. To place your name and stand number at the centre of one of these targeted messages then please call +44 (0)207 370 8666.
   
   
3. Badge mailing:
   
   We will place your direct mail with every PLASA08 visitor badge mail out. Send your brand and stand number to a highly targeted, current and committed audience of loyal visitors. This opportunity is made even more valuable as we only allow a small number of companies to take part in this offer.
   
   
4. PLASA08 Essential Guide:
   
   Produced with our partners in the London tourism industry, this guide is a one stop shop for essential PLASA08 information. With advice on everything from hotels and restaurants to flights and directions. This well thumbed tool is used extensively by all of our international visitors and visitors from outside the London area. This guide is sent out one month before the Show opens is still in use long after the doors close. The opportunity to advertise in this treasured publication is limited to six companies only.

On-site Marketing:

1. Internal poster sites:
   
   There is nothing more important than communicating your presence to your customers. Lead existing and potential customers to your stand by displaying your brand and stand number from highly visible advertising points around the hall.
   
   On site marketing is invaluable to your long term brand building and is proven to boost immediate sales and generate leads. Limited sites available.
   
   
2. External poster sites:
   
   PLASA's partnership with Earls Court in London gives you the opportunity to take a premium Central London poster site for an incredible price. Don't miss this unbeatable opportunity to get our visitors thinking about your products before they even walk through the doors. Limited sites available.
   
   
3. External Screen:
   
   Positioned directly outside Earls Court One in Central London. This massive digital screen is the first thing you see when you exit Earls Court tube station and walk towards the venue. A unique and unrivalled level of exposure. Limited slots available.
   
   
4. Banners:
   
   Put your show promotion onto a banner and we'll rig it for you in a highly visible spot overlooking the show floor in the centre of Earls Court One. These sites are highly visible and inexpensive, they can be seen by all PLASA08 visitors and as a result they are very popular. Limited sites available.
   
   
5. Lanyards:
   
   Sponsoring the official show lanyards is one of the only ways to ensure each visitor takes a piece of your branding away with them at the end of each day. The lanyards are attached to our show guides and placed around the neck of each visitor making this one of the best ways to increase your presence at the show. Not only will each visitor display your brand for you, everywhere they go, but this opportunity is limited to one company only.
   
   
6. Carpet tiles:
   
   Sponsored carpet tiles are the only way direct visitors to your stand from multiple spots throughout both halls. Their unique position underfoot will catch the eye of each visitor and they are versatile and cost effective. This is a proven way to increase visitor flow to your stand and can be designed to target the people you want to meet most. Call us now to secure your preferred sites.
   
   
7. Visitor badge stock:
   
   Place your company name and stand number on the identification badge of each and every visitor to the show. A sure fire way to get your company noticed and give you the edge over your competitors. This offer is limited to one company only.
   
   
8. You are here boards:
   
   Sponsorship of the 'you are here' boards is a turnkey solution which will leave your target market in no doubt as to how to find you on the show floor. This opportunity is limited to two companies only and is proven to raise your profile dramatically. A clever and cost effective way to increase sales.
   
   
9. Registration pens:
   
   An unbeatable way to place your branding into the hands and pockets of each visitor, before they even set foot on the show floor. Stay a step ahead of the competition by sponsoring the PLASA08 registration pens. This opportunity is limited to one company only.
   
   
10. Ad in Show catalogue:
    
    The PLASA Show Catalogue is available to all visitors upon entry to the show. It includes floor plans, a comprehensive A-Z profile of all exhibitors, details of seminars and information about the products nominated for the prestigious PLASA Awards for Innovation. As well as being a practical guide for those attending PLASA, many visitors retain their copy long after the show as a useful reference tool. For these reasons, the Show Catalogue should be considered an indispensable marketing aid for all exhibitors. For more information about all the available advertising options please contact: Barry Howse - barry@plasa.org - or Jane Cockburn - jane@plasa.org.
    
    
11. Show Bag Sponsorship:
    
    Our re-usable show bags offer a durable branding opportunity that will last long after the show is over. Handed to thousands of visitors upon arrival, show bag sponsorship renders your branding unmissable throughout the event. As visitors make their way home, thousands of your bags will walk your branding out of Earls Court and into the heart of London, to hotels, restaurants and industry parties.
    
    
12. Room Hire:
    
    Double your presence at the Show for a fraction of the price. PLASA08 hospitality suites are used for demonstrating equipment, entertaining loyal customers and holding seminars, lunches or meetings. Hospitality suites are available overlooking the show floor in all shapes and sizes and to suit all budgets. We can even advertise the rooms for you in show literature.

If you are interested in any of these premium sponsorship opportunities then call Jennie on +44 (0)20 7370 8666.