15-17 September 2019
London Olympia, National Hall

Plasa 2019

Exhibitor Press Releases

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31 Aug 2018

J&C Joel expands operations in Europe

J&C Joel is pleased to announce an expansion of its operations in Europe, with the opening of a new office in Romania and establishing J&C Joel Europa.

The UK-based company is one of the world’s leading manufacturers of flame retardant fabrics, drapery and stage engineering solutions and exports to over 80 countries worldwide.

Following the successful implementation of a channel model of dealers and distributors throughout Europe and Russia; the firm is looking to further develop their presence across the continent by making this major investment into its infrastructure.

Roland Rizk, J&C Joel’s Regional Manager for Europe and Russia said: “We are very excited to grow the business into Romania and to provide better strategic support for our clients and partners across Europe and Russia. Their efforts and commitment to market and sell our brand have facilitated the establishment of this hub and we are looking forward to proactively growing our mutual business in their domestic markets.” 

The company has opened a new 2,000 sq ft purpose-built office in Romania. The new location, which opened in July, is in addition to the firm’s current established offices in Africa, the Middle East, Asia and the business’ headquarters in the UK.

The European sales and warehouse facility is based in the country’s capital, Bucharest and will help support the growing market in Europe and Russia ensuring the company can continue to provide its quality products and first-class customer service whilst improving lead times.

The location of the new office will give J&C Joel a permanent centralised position in Europe allowing the company to service the region better and offer face-to-face support to its network of 28 dealers, distributors and customers. In early 2019 the firm is looking to double the sales team both internally and externally to support the growth in the region and keep up with the ever-increasing demands for J&C Joel’s services.

James Wheelwright, CEO at J&C Joel, said: “It is fantastic we are in a position to open another office, this time in mainland Europe. This is testament to our hardworking team and also the dealers and distributors we have developed partnerships with over the last two and a half years.

“We know that investing in our infrastructure within this region is extremely important to our business, especially to protect our international trade in the wake of Brexit. Having a European based office will not only safeguard the company but will also offer a central hub for our European team allowing them to ensure we are providing the best service to our dealers, distributors and clients.”

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