Illuminating an icon – how BMW transformed their Munich headquarters twice in one year
05 Sep 2022
SEMINAR THEATRE 3
Sustainability , Architectural , AV , Lighting , Production
In 1972, BMW built their impressive new Munich headquarters: a 100-foot skyscraper, designed to look like a four-cylinder engine.
Then in 2021, they wanted to show their transition into an electrified company. And in 2022 they wanted to celebrate their 50-year anniversary.
The DepARTment were challenged to bring this story to life through technology. Join this talk to discover how creative agency The DepARTment used multiple technical tools to tell an engaging story which has been seen by millions of people around the world.
Session type: Architecture, Design
Useful for: Architects, lighting designers, venue owners, production managers, students
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