16-18 September 2018
London Olympia, National Hall

Plasa 2018

PLASA Show 2018 seminar programme

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Digital, Gamification & Apps: How to add some magic to your next live event

17-Sep-2018
Fast Track Theatre
Business Skills

What can you do to drive footfall, increase dwell time and generate a winning customer experience at your next event? The tried and tested principle of build it and they will come no longer works and the expectations of consumers to be dazzled and amazed has never been higher. But by investing in a little magic, businesses in any vertical can delight visitors with a rewarding, memorable experience that ensures key messaging is understood and return on investment is maximised. Join Shéa Bennett, Head of Brand Experience at Identity, for a fascinating look at how digital technology, gamification and apps can add that much-needed wow factor to your next live event.

REGISTER FOR THIS SESSION

 

Speakers
Shéa Bennett, Head of Brand Experience - Identity

Hosted by

Identity Group

Identity

See you at next year's show!

See you at next year's show!

Register your interest

 

Exhibitors

189

Seminars

66

Speakers

88

Days

3

Our Sponsors


 

Audio

Audio

Audio

AV

AV

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Lighting

Lighting

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Stage Technology

Stage Technology

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Rigging

Rigging

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Testimonials

  • It was a really impressive show. Every time I looked there were lots of conversations going on around the show floor. I think every exhibitor should be happy. It was magic!
    Mick Hannaford
    Robe
  • We rate PLASA as one of the best shows in the world. We’ve had a really successful event, meeting our European clients and securing new overseas contacts as well as visitors from closer to home.
    Gary Fails
    City Theatrical
  • The show was incredibly busy, I didn’t have a moment of quiet time. I’ve seen more international visitors here this year which is great. I love it!
    Darren Beckley
    ETC Ltd
  • We’ve been exhibiting at PLASA for around 10 years and show both competing and complementary technologies, allowing our customers to see the differences between them. No one feels they’re getting the hard sell, it works very well.
    John Penn
    SSE Audio
  • We were delighted that 80% of our European distribution network came to the show, and we had visitors from Korea, Hong Kong and the US. The stand was really busy and we’ve thoroughly enjoyed the show.
    Matthew Lloyd
    GDS
  • This year’s PLASA show was one of the busiest ever, and in my opinion, it was also one of the best we’ve exhibited at. All in all, it was a very positive show for us and our suppliers.
    Jonathan Walters
    A.C. Entertainment Technologies
  • The show was genuinely good and there was a buzz. We certainly had a crowded stand and we hope the successful launching of new products brings the results we want. May PLASA continue for many more years.
    Cliff Dounting
    Chauvet
  • I am a big fan of PLASA London since the move and believe that the PLASA team have totally re-invigorated the show and established it as the product show in the UK, where the UK market turn to look at new products.
    Ben Noble
    Push the Button

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