How To Get Real Value From AI
Watch on demand: Where can artificial intelligence deliver real value for the entertainment technology industry?
In this PLASA Show 2026 panel discussion, experts from the worlds of AI research, lighting design, education and product development explore how artificial intelligence can be applied practically across the live entertainment industry.
Moving beyond the hype surrounding AI, the discussion examines real-world applications in software development, lighting and audio, alongside the challenges of protecting intellectual property, maintaining creative control and choosing appropriate technologies.
Drawing on their own experiences, the panellists consider where AI can genuinely improve efficiency, what limitations remain and how businesses and individuals can approach adoption with greater confidence.
Key topics explored:
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Understanding AI: The differences between large language models, machine learning and other specialist AI technologies.
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Practical industry applications: AI-assisted coding, technical diagnostics, automated performer tracking and potential improvements to lighting and audio workflows.
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Intellectual property and data security: What organisations should consider before sharing sensitive information with AI platforms.
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AI and creativity: The opportunities and challenges of using AI to support design, content creation and artistic processes.
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Business adoption: Balancing potential efficiency gains with cost, reliability, technical limitations and professional judgement.
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The future of industry skills: How AI could change the work of developers, designers, technicians and other entertainment professionals.
Watch the full seminar for an insightful discussion about how to identify genuinely useful AI applications, understand the risks and explore the technology's potential across entertainment production and technology development.
