6-8 September 2026 | Olympia, London
Book your PLASA Show stand with confidence
PLASA Show unites the entire industry under one roof for three focused days of discovery and inspiration. Join your audience, and your competitors at the market-leading show for live entertainment technology.
To find out more about exhibiting, contact the team via
+44 (0)1323 524 120 or eventsales@plasa.org
WHY TRADE SHOWS? WHY PLASA SHOW?
CHANNEL THE POWER OF HUMAN
In an age of digital overload, human connection remains the most effective way to influence decisions. 72% say they are more likely to buy from businesses they meet at a trade show, which means exhibiting gives you a sales advantage that digital channels can’t replicate.
MEET EXCLUSIVE DECISION MAKERS
With a 43% exclusive visitor base, as a PLASA Show exhibitor, you get an unrivalled opportunity to meet decision-makers before your competitors do. Use this first-mover advantage to become your target audience's preferred choice.
RESULTS THAT SPEAK FOR THEMSELVES
PLASA Show continues to deliver measurable value for the brands that take part, with overwhelmingly positive feedback across satisfaction, visitor quality, and lead generation. Feedback accumulated by independent research company, Fusion Insight and Strategy (2025)
of exhibitors consider the show important to exhibit
of exhibitors rate the show good or excellent
of exhibitors would recommend the show to others
of exhibitors met new customers and generated leads
was the average number of visitors that exhibitors met at the show
of exhibitors are very or extremely likely to exhibit again
Each year, PLASA Show brings together thousands of professionals from across lighting, audio, AV, rigging and staging.
This offers exhibitors a powerful platform to showcase innovation, launch products and connect with decision-makers shaping the future of live events.
PLASA Show is more than a marketplace for innovation - it’s a celebration of the people who make live events possible.
By recognising and empowering them, we draw the most engaged and influential audience, ensuring your brand connects where it matters most.
PLASA Show attracts thousands of top-tier industry professionals and students across three days.
Secure your position on the show floor and you’ll meet technical experts, talented creatives and key decision makers spanning the entire sector.
PLASA Show is committed to reducing its environmental impact and supporting the industry’s journey to net zero by 2030.
Exhibitors are encouraged to join the Carbon Reduction Commitment - a pledge to operate more sustainably and responsibly.
Taking place in London - a global hub of live entertainment - PLASA Show connects you with professionals from leading venues, tours, and creative projects worldwide.
And with our venue, Olympia's £1.3 billion redevelopment nearing completion, exhibitors and visitors alike will enjoy world-class facilities, premium hotels, and new dining and networking spaces.
GET INVOLVED BEYOND THE SHOW FLOOR
SPONSOR THE SHOW
Rise to the top by being the brand that everyone remembers with our range of sponsorship packages suitable for most budgets.
HOST PRACTICAL TRAINING
Put your products straight in the hands of your target audience by leading expert training. Whether you’re upskilling industry veterans or informing the next generation, you’ll build long-term loyalty for your brand.
GET IN TOUCHHOST A SEMINAR
Confirm your status as a thought-leader by sharing your expertise with our engaged audience, through either an inspiring talk or practical training sessions.
EARN AWARD STATUS
The PLASA Awards for Innovation, in association with LSi magazine, are hosted at PLASA Show each year to celebrate amazing products and the people behind them. Exhibitors can enter at a discounted rate, giving your products a chance to go the extra mile.
HOW DO VISITORS RATE PLASA SHOW?
Feedback accumulated by independent research company, Fusion Insight and Strategy (2025)
of visitors think PLASA Show is important to attend
of visitors rate PLASA Show 'good' or 'excellent'
of visitors say they are likely to return to PLASA Show next year
star rating for the PLASA Show seminar programme
of PLASA Show visitors attend no other industry trade show
STANDS SUITABLE FOR EVERY TEAM & BUDGET
However big or small your business, we have a stand that's got your name on it. With a choice of ready-made shell scheme or open-plan space, your time at the show can be as easy or ambitious as you wish.
SECURE YOUR STAND FOR 2026
Speak with our friendly team at a time that suits you. During the no-obligation chat, we can discuss what you want to achieve as an exhibitor and how we can make this happen.
+44 (0)1323 524 120 / eventsales@plasa.org
REQUEST EXHIBITING BROCHURE REQUEST SPONSORSHIP BROCHURE
Thank you for another incredible show! Sign up for email alerts to be the first to hear about PLASA Show 2026!
6-8 September 2026 | Olympia, London
