How To Stand Out In A Crowded Market Without Competing On Price
In an increasingly competitive market, why do some businesses consistently win work while others find themselves competing on price alone?
Drawing on real-world examples from across the live entertainment industry, Laura Hancock and Kevin Hancock of Yutree Insurance explore how trust, resilience and risk management have become powerful commercial differentiators. From AI and cyber risk to lithium batteries, climate resilience and public safety, this thought-provoking session examines the emerging challenges shaping the sector and how forward-thinking businesses are turning them into opportunities.
This is not a session about insurance. It is a session about winning work, building trust, protecting profit and creating a business that clients feel confident buying from.
Who is this session for?
This session is designed for business owners, directors, freelancers, production professionals, technical managers and anyone responsible for winning work, managing risk or building client trust. Whether you run a freelance operation or a multi-million-pound production business, you'll leave with practical ideas on how resilience, professionalism and preparedness can become genuine competitive advantages.
This seminar is free to attend with a show entry badge. Seminars operate on a walk-in basis, so be sure to arrive in good time as seats are first-come-first-served.
