Stepping into the role as Head of Automation for Area Four Industries UK (A4iUK) in 2022, Matthew brings energy and a forward-thinking approach to the company's motion and control business, alongside a passion for live event technology. His work supports the cutting-edge EXE Technology brand, helping shape the future of their automation products in the entertainment world. Starting out in live entertainment and theatre production, Matthew built his career from the ground up, he later moved into technical sales and project management'skills that now support customers with smart, practical solutions for many events and productions.